Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Marketing, Planning And Strategy - Subhach C. Jain
Marketing Planning and Strategy is designed for courses at the
junior/senior-level in marketing strategy, business unit strategy
analysis, strategic market planning, marketing planning, strategic
marketing management and advanced marketing. It focuses on building the
strategic skills necessary to compete in the global economy by using a
variety of analytical frameworks to understand how companies formulate
strategy, make strategic decisions, and how they implement strategy.
This text focuses on marketing strategy from the viewpoint of the
business unit and clearly distinguishes marketing strategy from
marketing management.
7 Hidden Psychological Secrets to Maximum Sales - Yanik Silver
501 Killer Marketing Tactics - Tom Feltenstein
Bigger, Badder, Better!
ATTACK OF THE KILLER MARKETING TACTICS!
A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media landscape have changed all the rules. In response, Feltenstein has upped his game, and in , he delivers even MORE sure-fire marketing strategies and tactics that let you outwit, outthink, and outsell the other guy.
Based on case studies of clients ranging from small nonprofits to giants like Coca-Cola and McDonald's, this book delivers tips and tricks on a range of hot topics:
A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media landscape have changed all the rules. In response, Feltenstein has upped his game, and in , he delivers even MORE sure-fire marketing strategies and tactics that let you outwit, outthink, and outsell the other guy.
Based on case studies of clients ranging from small nonprofits to giants like Coca-Cola and McDonald's, this book delivers tips and tricks on a range of hot topics:
- Planning the Battle--and Choosing the Right Tactics
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